For our cover story, we spoke to Genelia Deshmukh about her and hubby Riteish’s plant-based brand, Imagine Meats

It is a homegrown venture that offers plant-based meats such as keema, sausages & nuggets

The Bollywood actor told us about her mission and vision behind the brand

The brand wants to provide alternatives to practicing vegans and create more options in the market

Read edited excerpts from the interview to know more about it