Apr 08, 2020
With so many challenges floating around, cooking is one of the super skill that most of us seem to be hooked on. This lockdown is a good time for you to sit back, think, reevaluate & re-purpose your content. If you’re a food creator, you know that every day there’s a new trend on the internet. This is the time you can cope up with or go back to basics with food flavours. With everybody looking for recipes to make, workouts to do, game boards to play, music to listen to, if you’re a food creator, here’s what you should do. Because when everything is back to normal, you’ll be prepared to slay it.
1. Organize your previously created content.
I’m sure there are like 100009000000000 photos & videos on your phone, DSLR & hard drives. What you need to do is compartmentalize each one of them & have separate folders for everything. This will help in finding all your content in the right place when you need it the most.
2. Update your website or blog & social media accounts.
If you’re a food creator, now is the right time to refurbish your content with trending SEO tags. Focusing your energies on relevant recipes, posts, food photos & videos could help target the right audience. Try & make some tweaks through your website/blog with keywords that are being searched the most right now. Do thoroughly through your insights & get a glimpse on what has worked for you and what hasn’t.
3. It’s time to learn photo & video editing for yourself.
As a food creator, you sure must have someone to help you with your raw footage every time you make something. But, now is the time to re-skill. Of course by doing that you’re doing everything on your own but in the end, it’ll give you an invigorated sense of independence too. From making the recipe to photographing the pack shots & compiling it, you’re the creator & producer. How good does that feel?
4. Do your research & make notes.
As a food creator, your one key goal should be soaking it all in, reading books, bringing together ingredients & developing flavour combinations. It’s the time you speak to your nani-dadi or mom/dad about family recipes. Recreate them, keeping it just as is or giving it your own twist. It’s time to reconnect with your roots to understand your cooking style better. In the meantime, spend some time checking out what your competitors are doing and learn from their successes.
5. Of course create more content because homemade videos are ingenious.
Yes, the world wants more of Dalgona coffee, bread, banana & one-pot meal recipes, so it’s time to get on that band-wagon too. But, while the world is tripping, you need to stay true to yourself & your audience. To give the audience what they want is always a step in the right direction.