Maggi India launches the ‘Desh Ke Liye 2 Minute - Ek Chhoti Si Koshish’ campaign in association with India Food Network.
This campaign is to empower home-chefs to pursue their entrepreneurial dreams. In a time as unprecedented as this, we have realised the need to support our homemakers and their aspirations. This initiative is built on this thought process. With this campaign we aim to empower and support 10,000 home chefs across the country by helping them realise their dreams of becoming successful food entrepreneurs.
Commenting on the launch of this program, Mr Nikhil Chand, Director - Foods & Confectionery, Nestlé India said, “The unprecedented turn of events witnessed this year may have impacted economies and businesses gravely. However, we at Nestlé firmly believe that irrespective of the situation, the spirit of the people of this country is hard to dampen, especially those with entrepreneurial dreams. This program is an ode from us at Nestlé India to those who did not let the lockdown affect their ambitions, rather only fueled it. Through this initiative, we will support the dreams of 10,000 home chefs and help them start their own entrepreneurial journey.”
What the audience takes back as a collective experience is what matters most. The ‘’Desh Ke Liye 2 Minute’’ campaign allows chefs not only explore themselves but also acquire a brand. The winners will get a chance to start their food channel or their very own food delivery business. So you not only leave with experience but also a strong support system that looks after your dreams and a platform to showcase your talent.
India Food Network has always promoted local talent. Having started as a platform for home chefs, IFN has always sought to shine the spotlight on independent creators via digital mediums. Today IFN has become a familiar name in the food industry and with this partnership, we hope to be able to give wings to the dreams of talented chefs across the country.